People first.
Smarter
marketing.
Understand what makes your customers notice, trust and choose. Turn that insight into a clearer brand, a website that turns interest into action or a product people want to try.
Before someone pays attention
“Is this for me?”
See your marketing from the other side.
Psychology Sociology Marketing
Start with your challengeA clearer way forward
What’s getting in your way?
Start with what you’re seeing. We’ll help you understand why — and what to do next.
01 “We put our message out. People scroll past.”
Find out whether the message reaches the right people, connects with their situation and gives them a reason to engage. Then put that understanding into your brand, words and creative.
02 “We’re building a product. Who will use it?”
Identify who has a reason to try your product, what they use today and what might make switching worthwhile. Develop the proposition, find a route to first users and learn from their experience.
03 “People visit our website. Then they leave.”
Look at what visitors came to do and where the experience lets them down. Improve the information, design and next steps around the decisions that matter to them.
04 “People use the free plan. Few upgrade.”
Understand whether users experience the value, where the paid plan fits their work and who makes the buying decision. Then shape the experience around what they need to assess.
Product research · Onboarding · Value communication
Let’s look at the upgrade decision See an example05 “We have data. We need direction.”
Connect the numbers to a decision. We bring analytics, customer research and marketing strategy together to identify what to investigate, what to change and how to check it.
A wider view of the person
More than
a click.
A whole world.
A person brings habits, expectations and other people’s opinions to your message. We look at the situation around the decision, as well as what happens on the screen.
The change, explained
One problem.
Three practical changes.
“People see our posts. Few open the article.”
The change we’d test
Show what they’ll learn before they click.
- 01
Show the recognisable symptom
A close-up of the yellow leaf helps readers recognise their own plant problem.
- 02
Promise diagnosis and prevention
Say what the article will help them check, change and prevent.
- 03
Make image and words agree
The cover communicates one useful promise, even during a quick scroll.
“People see our ads. Few explore the product.”
The change we’d test
Give the bag a role in their weekend.
- 01
Show the packing moment
The scene lets people picture preparing for their own short trip.
- 02
Make the capacity visible
Clothes, shoes and a laptop answer a practical question: “Will my things fit?”
- 03
Keep buying details close
Price, dimensions and airline guidance stay alongside the scene for an informed choice.
“People browse our kitchens. Few book a consultation.”
The change we’d test
Give them a reason to book the conversation.
- 01
Connect inspiration to their room
The kitchen photo becomes a starting point for considering their own space.
- 02
Give the conversation a purpose
Possible layouts and costs explain what they can explore with a designer.
- 03
Make the next step clear
“See available times”, session length and preparation explain what booking involves.
“People find our app. Few download it.”
The change we’d test
Give the download a place in their morning.
- 01
Start with a familiar ritual
Coffee and the café setting connect the app to a moment people recognise.
- 02
Show the app being used
The phone in someone’s hand makes ordering ahead easier to picture.
- 03
Make collection feel concrete
An order and collection time explain what “ready for you” actually means.
“They use our free dashboard. Few subscribe.”
The change we’d test
Turn a feature list into a finished weekly report.
- 01
Name the recurring job
“Your Monday report” connects the paid plan to work users already need to do.
- 02
Show the finished output
The preview shows the report, including comparisons with the previous week.
- 03
Make the commitment clear
Delivery time, monthly price and cancellation terms help users assess the upgrade.
“We have the numbers. We don’t know what to do next.”
The change we’d test
Turn the numbers into the next decision.
- 01
Start from the decision
Agree what the team needs to decide before choosing which numbers to look at.
- 02
Keep the numbers that inform it
Pricing page views and trial sign-ups explain the question; the rest can wait.
- 03
Agree how to check the change
Decide in advance what you will look at, and when.
Fictional demonstrations with AI photos. Proposals to test; reaction counts and report data are illustrative, not measured results.
Sobczak-Rosochacka Founder of Cognitigence
The person behind Cognitigence
Curious about people.
Practical about
what comes next.
I’m Katarzyna, founder of Cognitigence. I hold a PhD in sociological sciences.
I bring psychology, sociology and marketing together to help you understand your audience — and turn that understanding into something useful.
More about CognitigenceEvidence-based marketing in practice
How we put science
to work for you.
We connect scientific knowledge, evidence from your business and our experience to decide what to do — and how to check it.
-
01Understand
Get to the real question.
We look at your goal, your customers and what is happening now. Together, we decide what needs explaining or improving.
Your situation
- PeopleCustomers, users and your team
- Business dataAnalytics, sales and past tests
- Market contextSearch, competitors and alternatives
- Your prioritiesGoals, resources and constraints
-
02Explain
Bring science to the problem.
We use research and our knowledge of human behaviour to explain what may be happening. We assess which findings fit your situation.
What we bring
- PsychologyAttention, memory and decisions
- SociologySocial influence, culture and context
- Marketing scienceBrands, buying and effectiveness
- Our expertiseWe weigh the evidence and work out how to apply it
-
03Apply
Make the insight useful.
We turn that understanding into a practical change: a clearer message, a stronger proposition or a better step in the customer experience.
A clear recommendation
- What
- The change we recommend
- Why
- The evidence and reasoning behind it
- How
- What it takes to put it in place
- Check
- What would tell us it helps
-
04Learn
Check. Learn. Improve.
We agree what success looks like, choose the right test and use the results to decide what comes next.
The next decision
- KeepBuild on a useful result.
- AdjustRefine what needs more work.
- RethinkRevisit the explanation.
Keep your curiosity going
A different way to see it.
AI image 
AI image 
AI image A good next step starts here
Something on
your mind?
A new product. A message that isn’t connecting.
A website that attracts interest but little action.