Cognitigence

Human insight. Real-world marketing.

People first.
Smarter
marketing.

Understand what makes your customers notice, trust and choose. Turn that insight into a clearer brand, a website that turns interest into action or a product people want to try.

Find your starting point See how we think
Illustrative scene: a woman considering something on her phone during a café visit AI image

Before someone pays attention

“Is this for me?”

See your marketing from the other side.

Psychology Sociology Marketing

Start with your challenge

A clearer way forward

What’s getting in your way?

Start with what you’re seeing. We’ll help you understand why — and what to do next.

01 “We put our message out. People scroll past.”

Find out whether the message reaches the right people, connects with their situation and gives them a reason to engage. Then put that understanding into your brand, words and creative.

Brand strategy · Messaging · Content

Let’s look at your message See an example
02 “We’re building a product. Who will use it?”

Identify who has a reason to try your product, what they use today and what might make switching worthwhile. Develop the proposition, find a route to first users and learn from their experience.

Audience research · Positioning · Launch strategy

Let’s find your first users See an example
03 “People visit our website. Then they leave.”

Look at what visitors came to do and where the experience lets them down. Improve the information, design and next steps around the decisions that matter to them.

Website design · UX · Customer research

Let’s look at your website See an example
04 “People use the free plan. Few upgrade.”

Understand whether users experience the value, where the paid plan fits their work and who makes the buying decision. Then shape the experience around what they need to assess.

Product research · Onboarding · Value communication

Let’s look at the upgrade decision See an example
05 “We have data. We need direction.”

Connect the numbers to a decision. We bring analytics, customer research and marketing strategy together to identify what to investigate, what to change and how to check it.

Research · Analytics · Marketing strategy

Let’s find your next move See an example
Illustrative scene: two people discussing something they have found on a phone AI image
A choice happensin a life.

A wider view of the person

More than
a click.
A whole world.

A person brings habits, expectations and other people’s opinions to your message. We look at the situation around the decision, as well as what happens on the screen.

What matters to themWhat feels familiarWho they trust

The change, explained

One problem.
Three practical changes.

“People see our posts.
Few open the article.”

Show what they’ll learn before they click.

AI image
Before: A post titled “Why are my plant’s leaves turning yellow?”. After: A post with a close-up of a yellow leaf: “Yellow leaves? Find out why.”.
What’s in the way, marked on the screen
What we’d change, marked on the screen
Dr Katarzyna Sobczak-Rosochacka, founder of Cognitigence
Dr Katarzyna
Sobczak-Rosochacka Founder of Cognitigence

The person behind Cognitigence

Curious about people.
Practical about
what comes next.

I’m Katarzyna, founder of Cognitigence. I hold a PhD in sociology, with a focus on media and communication.

I bring psychology, sociology and marketing together to help you understand your audience — and turn that understanding into something useful.

More about Cognitigence

Evidence-based marketing in practice

How we put science
to work for you.

Science, your business evidence and our experience — turned into action.

  1. “What is really going on?”

    01Understand

    Your people, data, market, goals and constraints define the question.

  2. “Why do people act this way?”

    02Explain

    We connect psychology, sociology and marketing science to your situation.

  3. “What do we do about it?”

    03Apply

    What to change, why it matters, what it takes and how to check it.

  4. “Did it work?”

    04Learn

    We test the result to decide what to keep, adjust or rethink.

Let’s talk about it Start with your challenge

Keep your curiosity going

A different way to see it.

Explore all ideas
Illustrative scene: a shopper comparing two mugs AI image
Consumer psychology

15 principles behind customer choice
Illustrative scene: a bicycle technician explaining a component to a customer AI image
Seven principles of persuasion

What makes expertise believable?
Illustrative scene: a researcher observing someone using a product AI image
Marketing research

Make evidence part of your marketing

A good next step starts here

Something on
your mind?

A new product. A message that isn’t connecting.
A website that attracts interest but little action.

Let’s talk about it team@cognitigence.com Tell us a little about your challenge.