Cognitigence

What we do

Twelve ways in.
One way of working.

Every piece of work starts from a decision you need to make, uses evidence you can check, and ends with something your team can act on. Pick the entry point that matches what you are deciding.

Two of these have their own page so far. The rest are described here in full; the way to start any of them is to write and say what you are deciding.

Words

Making what you know understandable to the person on the other side.

  • Website copywriting

    Help people understand your offer and their next step.

    A visitor needs to recognise their situation, understand what you offer and judge whether it fits. We write website copy around those decisions, connecting page structure, explanations, evidence and calls to action.

    What you leave with
    Page copy with a clear hierarchy, relevant proof and a purposeful next step.
    See how this works Let’s talk about your website copy

  • Expert content writing

    Turn what you know into something worth reading.

    Your expertise deserves a clear explanation. We develop articles, guides and case studies through research, conversations with your experts and careful editorial review. Each piece connects the subject to a question your reader actually needs answered.

    What you leave with
    Finished copy in the agreed format, documented sources and clearly identified points for expert review.
    Discuss your next piece

  • Messaging & communication

    Make your value easier to understand.

    You know your business. Your audience is meeting it from the outside. We help you explain what matters, answer the questions behind hesitation and support your message with credible evidence — across the moments when people form an opinion or make a choice.

    What you leave with
    A message hierarchy, supporting arguments, voice guidance and examples for your team.
    Tell us what needs to come across

Websites

Building the place where the offer has to be understood.

  • Custom websites

    Build a website around what people need to do.

    We connect structure, content, design and development around your audience’s questions and your business goals. From a new website to a focused redesign, we make the offer understandable and the experience coherent, with editing and handover planned from the start. We build in Astro, with a considered approach to performance, accessibility and maintenance.

    What you leave with
    A working website, an agreed editing setup and clear guidance for managing it.
    Discuss your website

Connecting what people look for with what you offer.

  • Technical SEO audits

    Understand what needs fixing, and why.

    When search visibility changes or a migration is approaching, you need a clear account of the technical issues. We examine how your site can be crawled, rendered and indexed, then document the problems, their implications and the order in which to address them.

    What you leave with
    An evidence-backed audit, prioritised recommendations and agreed checks for the fixes.
    Discuss your site’s technical health

  • SEO strategy

    Connect what people search for with what you offer.

    We examine the questions, comparisons and decisions behind relevant searches. That understanding shapes your site structure, content priorities and routes into your services — with a plan for judging whether visibility is bringing the right opportunities.

    What you leave with
    A search-to-offer map, page and content priorities, and a practical measurement plan.
    Discuss your search priorities

Strategy and evidence

Deciding what to do, and knowing what the evidence can carry.

  • Marketing strategy

    Decide who to reach and where to focus.

    Who should you reach, why would they choose you and where should you focus? We bring research on human behaviour together with customer and market evidence to turn those questions into a plan you can act on.

    What you leave with
    A shared diagnosis, an audience and situation map, decisions with their trade-⁠offs and an actionable roadmap.
    See how this works Tell us what you are deciding

  • Brand strategy

    Give people a clear reason to choose you.

    Your business has something valuable to offer. We help you define who it matters to, how it differs from the alternatives and what your brand should stand for. Those choices become practical guidance for your offer, communication and customer experience.

    What you leave with
    A positioning direction, a clear value proposition and principles your team can apply.
    Discuss your brand’s direction

  • Customer & market research

    Understand the people behind the decision.

    You need to know why people choose, hesitate or look elsewhere. We bring together customer conversations, relevant research and market context to explore what may explain their decisions — and what that means for yours.

    What you leave with
    Findings connected to your question, the limits of the evidence and recommendations you can use.
    Tell us what you need to understand

  • Analytics & experimentation

    Make your data useful for the next decision.

    You have numbers, but the answer is still unclear. We start with the question, check how the data was collected and examine what it can reasonably tell you. Where testing can help, we define a hypothesis, a suitable method and a basis for interpreting the result.

    What you leave with
    A measurement plan, analysis or experiment design tied to a specific decision.
    Tell us what your data isn’t answering

Product and partners

Two narrower ways to work together.

  • SaaS onboarding & adoption

    Help people reach the value they signed up for.

    A new user arrives with a task, expectations and limited time. We examine where the experience becomes unclear or difficult, then shape the steps, guidance and communication that help them make progress. The work can address the first useful result or the barriers to continued use.

    What you leave with
    A map of the barriers, proposed changes and a plan to assess activation or adoption.
    Show us where users get stuck

  • Agency partnerships

    Bring us into the part of the project that needs us.

    Your team has a brief, a client and work to deliver. We can contribute research, strategy, writing or website development within an agreed scope. Before work begins, we establish responsibilities, review points and how we will collaborate with your team.

    What you leave with
    The agreed deliverable, supporting documentation and a clear handover.
    Tell us about the brief

A good next step starts here

What needs a decision?

Tell us what your team is trying to choose. We can work out whether strategy is the right next step.

Let’s talk about it team@cognitigence.com Tell us a little about your challenge.